NASCAR Aims to Attract New York City Natives

NASCAR Aims to Attract New York City Natives - Event Marketer

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NASCAR Aims to Attract New York City Natives

Case Study Details

Brand: NASCAR

Agency: LEADDOG MARKETING GROUP

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2009

To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching…

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