Neiman Marcus Makes Some Noise at South by Southwest

Neiman Marcus Makes Some Noise at South by Southwest - Event Marketer

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Neiman Marcus Makes Some Noise at South by Southwest

Case Study Details

Brand: NEIMAN MARCUS

Agency: CAA MARKETING NCOMPASS INTERNATIONAL

Awards: EX AWARDS — BEST BUZZ MARKETING/INFLUENCER PROGRAM

Year: 2016

Carving out a presence at SXSW is no easy task. Neiman Marcus did it with style thanks to a fashionista-focused strategy that mixed compelling content and cutting-edge music with digitally shareable experiences.…

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