Nike's Jordan Brand Celebrates Neighborhoods at All-Star Weekend

Nike's Jordan Brand Celebrates Neighborhoods at All-Star Weekend - Event Marketer

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Nike’s Jordan Brand Celebrates Neighborhoods at All-Star Weekend

Case Study Details

Brand: NIKE JORDAN

Agency: PRODUCTIONGLUE HOVERCRAFT

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST CONSUMER ENVIRONMENT

Year: 2019

In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over…

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