Nike's Shoe App Has the Magic 'Touch'

Nike's Shoe App Has the Magic 'Touch' - Event Marketer

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Nike’s Shoe App Has the Magic ‘Touch’

Case Study Details

Brand: NIKE

Agency: M1 INTERACTIVE MOSAIC

Awards: EVENT TECHNOLOGY AWARDS — BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE

Year: 2014

A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival.…

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