OfficeMax Elf Mob Invades Union Square - Event Marketer

OfficeMax Elf Mob Invades Union Square - Event Marketer
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OfficeMax Elf Mob Invades Union Square

Brand: OFFICEMAX
Agency: ALLIED EXPERIENTIAL GRAND CENTRAL MARKETING
Year: 2009
To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves…
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