Opel Turns a Launch Event into a Space Odyssey

Opel Turns a Launch Event into a Space Odyssey - Event Marketer

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Opel Turns a Launch Event into a Space Odyssey

Case Study Details

Brand: ADAM OPEL

Agency: UNIPLAN GRASS ROOTS GERMANY

Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)

Year: 2016

Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at…

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