Case Study Archive - Page 12 of 332 - Event Marketer
OSRAM Spotlights its Autonomous Vehicle Tech with a Moving X-Ray Monitor
Considering that OSRAM develops photonics used in autonomous vehicles, you’d figure they could come up with some rich event technology. And they did. Because its components are often “invisible” to users, the company mounted a 55-inch X-ray monitor on a motorized track so it could move back and forth across the length of an autonomous...
NASCAR Racing Experience Revs up Daytona 500 Fans with a Digital Prize Wheel
NASCAR Racing Experience gives fans the chance to drive actual stock cars on actual NASCAR tracks. So what better place to engage possible customers than the Daytona 500. The brand used a web-based video gaming platform (a simple digital “Wheel of Fortune”-style spinner, for example), awarding promo codes, travel certificates and other enticements to winners....
Mastercard’s App Intros its Sonic Brand Identity with Personalized Jingles
You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved...
Amazon Helps College Students and Parents Shop for the Dorm
Amazon popped up temporary dorm rooms (average size: 150 square feet) at Amazon Hub Locker+ locations on 10 college campuses. The goal: Show students and parents how easy it is to create a cozy, personalized dorm room with goods from the online retailer. The setups were stylish, but simple enough that they could be installed...