Case Study Archive - Page 16 of 332 - Event Marketer
The Glenlivet Serves up Unexpected Sampling in a Purple Oasis
With a new product to promote—a 14-year-old single-malt Scotch finished in cognac casks—The Glenlivet introduced a fully decked out Airstream that was a tasting experience-slash-showroom-slash-customization station and called it The Glenlivet Drop Shop. Because the new drink is aimed at a different audience from the traditional single-malt crowd, the environment’s look was intended to break...
Pernod Ricard Reimagines the Malibu Rum Beach House
The Malibu Rum Beach House has been a part of the brand’s marketing attack for summer festivals since 2015. But for 2019, the brand fully refreshed the build with its signature banana leaf wallpaper, a fresh neon color palette, a new Malibu Beach Bar (which allowed for more nimble implementation at certain events) and myriad...
Nike’s Jordan Brand Celebrates Neighborhoods at All-Star Weekend
In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over 100,000 square feet of an armory building, deploying design elements drawn from the Second City’s distinctive neighborhoods and transit lines, and emphasizing...
AT&T and Warner Bros. Team up for a ‘Friends’ Immersion
Having the chance to reenact the famous sofa-moving “PIVOT!” scene or sit on that big comfy coffee shop sofa? Could “Friends” fans be any more excited? (Also, what’s with all the sofas?) To celebrate the 25th anniversary of the sitcom’s premiere, AT&T and Warner Bros. Television transformed a 24,000-square-foot AT&T retail space into an immersive...