Case Study Archive - Page 17 of 332 - Event Marketer
Loblaw Inspires Employees to Walk in their Customers’ Shoes
Supermarket chain Loblaw got employees to walk 880,000 steps in their customers’ shoes. Inside the Halifax Convention Centre, the brand used facades and interiors to evoke different living situations in a Canadian town. Attendees experienced challenges their customers might face—hurriedly packing school lunches, looking at the near-empty pantries of a family facing food insecurity and...
Dell Transforms Eatery into a Future-Forward Environment at CES
Executing a design that’s exciting enough to lure visitors on the Las Vegas Strip—a street that’s pretty much all about exciting designs meant to lure visitors? That’s a tall order. Dell accomplished it, and then some, with its #DellExperience at CES. The brand took over the Sugarcane bar and grill inside the Venetian Las Vegas...
Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality
First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes called “salads”—that have graced hockey players’ heads for so long. At a booth in the Scotiabank Centre, where the tournament was held, fans could add one...
Google’s AR Experience Places Fans in a Dance-off with Childish Gambino
To build awareness for the Pixel 3 phone’s Playmoji app, Google unveiled an AR booth at the 2019 Grammy Awards. The setup’s shape and design were inspired by the look of the phone itself, allowing fans to immerse themselves “inside” the device. Guests were invited to engage in a dance-off against a virtual version of...