Case Study Archive - Page 21 of 332 - Event Marketer
IBM Leverages a TV Studio and Control Room to Deliver Conference Content
After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs....
Microsoft’s DialStyle Web Experience Turns Consumers into Fashion Designers
“Make Believe Happen” leveraged NFL players’ interests in music, fashion and art to show how dreams can become reality. One of the components was a clothing design contest that used a web-based experience called DialStyle. Consumers could enter any word or phrase; a Microsoft algorithm found the top image result online and converted it into...
SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up
Aiming to reconnect with younger, affluent and digitally savvy Japanese women, the Japanese premium skincare brand invited consumers to a Tokyo pop-up shop called SK-II Wonderland. The space was part interactive art exhibition, part virtual scavenger hunt and part all-immersive experience. Upon entering, attendees received a mobile device preloaded with an AR app. Using location-dependent...
Charity: Water Transports its Donors to Ethiopia with a 360-Degree Film
From an activation in San Francisco’s Mission District, Charity: Water transported donors to an Ethiopian village, where they could virtually experience the importance of access to clean water. The organization commissioned a 360-degree film to show the story of an Ethiopian woman’s daily journey for clean water and showed it off on a 40,000-pound HALO...