Archives: Case Study

Univision ditched the traditional upfront presentation in favor of a more immersive experience at a multi-level, museum-like event space in Manhattan. The 60-foot mainstage was backed by staggered 70-inch LEDs, and other design touches leveraged the building’s industrial architecture—like LEDs and video-reflecting mirrored panels on the structural pillars. Content could be controlled to sync across […]

For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled […]

For the latest iteration of the 30-year-old Cisco Live user conference, Cisco chose the theme “You Make Possible” to emphasize its customer focus. And the mainstage keynote was designed to both wow the audience and put attendees at the heart of the story—whether they were watching in person or tuning in remotely. For those in […]

Nestled into Santa Monica’s Third Street Promenade, Nestlé’s Milk Stop pop-up was a nostalgic tribute to the brand’s 70th birthday. With a giant milk bar as its centerpiece, the space featured bright colors, retro design (old-school TVs showing vintage ads) and retro activation (posing for Polaroid photos!), plenty of the brand’s signature yellow and blue […]

The 1,260-square-foot /make studio showed off Samsung Galaxy’s picture-taking capabilities—a critical factor in most smartphone purchases—with three portrait studios, each with scenic elements and lighting that highlighted the camera’s technology. One emphasized the “live focus” feature with crisp lines and geometric shapes; others demonstrated the color temperature and low-light features. And the brand showed off […]