Case Study Archive - Page 250 of 332 - Event Marketer
Microsoft Sets an Elaborate Stage for Xbox 360
The E3 Xbox 360 Media Briefing is an annual event that gives over 3,500 industry influencers a sneak peek into what’s next for the ubiquitous gaming and entertainment system. This year’s event featured Microsoft executives sharing the stage with top executives from Ubisoft and Electronic Arts, as well as 16 live demos, presented by 38...
CDW Technoliner Hits IT Conferences and NCAA Events
Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner...
Qualcomm Activates a 360-degree Projection Event
Qualcomm’s VP and Above Meeting doesn’t have the catchiest working title, but thanks to a clever theme this year—“Cause An Effect”—and a killer 360-degree projection strategy, the meeting made the necessary impact. The goal for the event was to increase communication and collaboration among Qualcomm’s upper management. To facilitate that objective, the company ditched the...
Sydney Museum Plays Host to Digital Paint Splatter
With the sails of the Sydney Opera House and the nearby Sydney Harbour Bridge as the backdrop, Sydney Australia has one of the most iconic skylines in the world. So how do you improve on something that’s already spectacular in its own right? Each year the Aussies manage to make their spectacular city even more...