Case Study Archive - Page 253 of 332 - Event Marketer
AOL 2013 Digital NewFront Showcases ‘It’s On’ Theme
AOL is a media juggernaut, and rolling off the success of last year’s National Sales Conference, the brand pushed straight into its second annual NewFront event, a digital media take on traditional TV upfronts where networks show potential advertisers the upcoming season’s shows. The objective was to provide a platform for AOL to debut its...
New Balance’s Urban Dash App Engages Runners
There are few things smart phone-carrying consumers love more than their favorite apps. Whether it’s for fun or function, ain’t much an app can’t do. Yet despite their popularity, an event marketing app has to work a lot harder to win a piece of the passion consumers have for their everyday tech addictions. A killer...
Dell Records Demo Data with a New Dashboard
If you don’t have an event dashboard these days, you’re probably missing out on some pretty key data that could drastically improve the performance of your portfolio. Dell embraced the power of the dashboard this year by leveraging its own technology—an Inspiron duo tablet—to create a handheld demo with a “duo” role: as a lead...
American Express Sparks Instant Social Connections
Business cards are so 2010. Welcome to the age of the Connector—a quarter-sized digital networking device that utilizes NFC (Near Field Communication) technology and allows for instant “social business card” exchange among users. The tiny device inspires event attendees to network and digitally exchange contact information by simply tapping one device to the next. American...