Case Study Archive - Page 258 of 332 - Event Marketer
Moet Hennessey Conference Boosts Distributor Loyalty
The USA Distributor Conference is Moët Hennessey’s annual opportunity to meet with and inspire the distributors they so heavily depend on for marketing, promotions and sales. The challenge is to make the 13 luxury beverage brands in Moët Hennessey’s portfolio irresistible to this critically important partner audience. Ultimately the goal is to inspire greater brand...
Adidas Boost Launch Highlights Shoe Technology
To tell an impactful story of its new shoe technology, the Boost product launch utilized five 53-foot semi-trucks filled with staging, A/V, graphics and interactive assets. The event completely transformed New York City’s Javits Center into a series of experience stations that conveyed its advantages over traditional materials used in running shoes. The branded space...
Blanco Hosts a Tweetup to Drive Booth Traffic
Blanco, a German manufacturer of sinks and faucets, executed a tweetup event at the International Contemporary Furniture Fair (ICFF) in New York City in May with a goal of driving traffic to the brand’s trade show booth and to pull in external media attention for new product launches. ICFF is a small regional show so...
Reed Exhibitions Focuses on Matchmaking at AIBTM
A huge and complex event like the Americas Incentive, Business Travel, & Meetings Exhibition (AIBTM) is a maelstrom of logistical challenges, but this year’s event was a little less so, thanks to a preference-based appointment matching engine. To deliver better value for exhibitors and attendees, facilitate a hosted buyer program and drive overall participation, Reed...