Case Study Archive - Page 26 of 332 - Event Marketer
Under Armour Leans on Thermal Technology for its Interactive Pop-Up
Under Armour’s new Rush products feature a mineral-infused fabric that somehow converts the wearer’s energy into infrared light, which somehow feeds energy back into the body. Which seems like the kind of thing you’d need to demonstrate to consumers in a user-friendly version of a high-tech athletic performance research lab. Which is exactly what UA...
Maybelline Leverages a Stylish Loft to Mark New York Fashion Week
Maybelline marked its 10th year as a New York Fashion Week sponsor with a New York loft-themed environment. Maybelline House wove together fashion-forward moments and mini product activations in seven individual rooms, beginning with an indoor entrance that mimicked a New York City alleyway at night. Other design elements played off of the building’s structural...
Taco Bell’s Five-Day Hotel Takeover Lets Superfans ‘Live Más’
Taco Bell fans got to live más at a Palm Springs, CA, hotel the brand took over for five days. The event was an immediate hit: All available rooms sold out within two minutes. Events like “Happier Hour,” music performances and (OMG) Taco Bell room service breakfasts echoed the brand’s loco vibe. And the design...
Sephora Transforms a Mansion into a Playground for Beauty Buffs
Using the concept of an Art Deco Los Angeles mansion taken over by a group of beauty gurus as inspiration—an environment that would exist only in the home of the ultimate beauty fan—Sephora created SEPHORiA. For two days, the brand took over the entire Majestic Downtown, an event venue that dates back to the 1920s,...