Case Study Archive - Page 31 of 332 - Event Marketer
Attendees enter the 5G Experience Labs for a new life experience
Though 5G wireless technology is poised to change the world as we know it, from self-driving cars to telemedicine to gaming to smart home devices, most people are unaware of its true capabilities. Verizon set out to address this disconnect through presenting 5G as something consumers could touch, see and experience, while driving home the...
AR animations helped bring the “American Horror Story” activation at San Diego Comic-Con
FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.” The collection,...
Instagram lets the whole cityscape see insta stories
How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around...
Dove brings the meme “running on dry shampoo and coffee” to life with their own hair and coffee pop up cafe
In the competitive beauty product landscape, not even best-selling brands can afford to rest on their laurels. And the need to connect with consumers has become increasingly personal. Dove’s answer to this dilemma, as it embarked on a product launch for Dove Dry Shampoo targeting millennial women, wan s to leverage cultural trends, social media...