Pepsi Swings Into Cubs Sponsorship With a Photo Op

Pepsi Swings Into Cubs Sponsorship With a Photo Op - Event Marketer

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Pepsi Swings Into Cubs Sponsorship With a Photo Op

Case Study Details

Brand: PEPSICO

Agency: TRACK MARKETING GROUP

Awards: EX AWARDS — BEST USE OF GUERILLA/STREET MARKETING

Year: 2017

Pepsi’s #HeyBatterBatter photo activation capitalized on the Chicago Cubs’ playoff run to create excitement around Pepsi’s partnership as the Official Soft Drink of the team. The photo op featured…

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