PlayStation Woos Singers with Mall Activations - Event Marketer

PlayStation Woos Singers with Mall Activations - Event Marketer
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PlayStation Woos Singers with Mall Activations

Brand: PLAYSTATION SONY
Agency: MARKETING WERKS
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2008
To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each…
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