Puma Launches IGNITE Shoe with a Treadmill Spectacle - Event Marketer

Puma Launches IGNITE Shoe with a Treadmill Spectacle - Event Marketer

Puma Launches IGNITE Shoe with a Treadmill Spectacle

Brand: PUMA
Agency: OGILVY PR IDEKO PRODUCTIONS
Awards: EVENT TECHNOLOGY AWARDS — BEST AUDIENCE INTERACTION
Year: 2015
The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their…
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