Purdue Pharma Takes 'Education, Not Sales' Approach

Purdue Pharma Takes 'Education, Not Sales' Approach - Event Marketer

Search Details

Purdue Pharma Takes ‘Education, Not Sales’ Approach

Case Study Details

Brand: PURDUE PHARMA

Agency: CZARNOWSKI

Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN

Year: 2010

To get doctors in the booth and learning about its new products, Purdue Pharma for its October 2009 AAFP exhibit blended sensory perception, soothing design and a smooth, “education not sales” approach.…

Export as PDF

Back to Search