Samsung Exchanges Frozen Yogurt for Social Currency

Samsung Exchanges Frozen Yogurt for Social Currency - Event Marketer

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Samsung Exchanges Frozen Yogurt for Social Currency

Case Study Details

Brand: SAMSUNG

Agency: EYES AND EARS ENTERTAINMENT MAC PRESENTS

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY

Year: 2014

For Samsung and AT&T, the Life is Beautiful Festival held in Las Vegas from Oct. 26 to 27 last year was the ideal platform for introducing the Samsung Galaxy Mega to the event’s millennial-rich attendee…

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