Samsung Surprises Times Square and Reaches Billions More - Event Marketer

Samsung Surprises Times Square and Reaches Billions More - Event Marketer
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Samsung Surprises Times Square and Reaches Billions More

Brand: SAMSUNG
Agency: DIGITAS JACK MORTON WORLDWIDE WEBER SHANDWICK WORLDWIDE CHI
Year: 2010
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead…
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