Samsung's CES Press Event Leverages Mobilator Units

Samsung's CES Press Event Leverages Mobilator Units - Event Marketer

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Samsung’s CES Press Event Leverages Mobilator Units

Case Study Details

Brand: SAMSUNG

Agency: TBA GLOBAL

Awards: EXPERIENCE DESIGN AWARDS — BEST STAGE AT A B-TO-B EVENT/MEETING

Year: 2014

Samsung needed to launch a variety of product categories at its CES press event covering television, tablets and home appliance innovation. So, it leveraged a stage equipped with five computerized mobilator…

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