SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up - Event Marketer

SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up - Event Marketer
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SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up

EDTA_Best_Digital-Live_SKII_2019
Brand: SK-II
Agency: HUGE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST DIGITAL + LIVE CAMPAIGN
Year: 2019
Aiming to reconnect with younger, affluent and digitally savvy Japanese women, the Japanese premium skincare brand invited consumers to a Tokyo pop-up shop called SK-II Wonderland. The space was part interactive…
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