Skyy Promotes 1800 Tequila Among 'The Guys' with Craps

Skyy Promotes 1800 Tequila Among 'The Guys' with Craps - Event Marketer

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Skyy Promotes 1800 Tequila Among ‘The Guys’ with Craps

Case Study Details

Brand: SKYY

Agency: SOHO EXPERIENTIAL

Awards: EX AWARDS — BEST NIGHTLIFE MARKETING CAMPAIGN

Year: 2007

Lots of Skyy’s 1800 super premium tequila is consumed as part of friendly games of chance before “the guys” head out for the night. Keeping with that theme, Skyy launched a combination of nightlife…

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