Slim-Fast Taps Bloggers for ‘Running of the Brides’

Slim-Fast Taps Bloggers for ‘Running of the Brides’ - Event Marketer

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Slim-Fast Taps Bloggers for ‘Running of the Brides’

Case Study Details

Brand: UNILEVER

Agency: OGILVY PUBLIC RELATIONS

Awards: EX AWARDS — BEST BUZZ MARKETING/INFLUENCER PROGRAM

Year: 2012

To raise awareness about its weight-loss products, Unilever-owned Slim-Fast tapped into the bride-to-be market by becoming the first corporate partner of the Filene’s Basement Running of the Brides events.…

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