Smirnoff Parties with Aussies at Mini Festivals

Smirnoff Parties with Aussies at Mini Festivals - Event Marketer

Smirnoff Parties with Aussies at Mini Festivals

Case Study Details

Brand: SMIRNOFF DIAGEO

Agency: TRAFFIK MARKETING

Year: 2008

To drive consideration among its dance music-loving, 18- to 24-year-old male target audience, Diageo’s Smirnoff Vodka in the summer of 2008 created unique mini-festivals within larger Australian music…

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