Sony Europe Immerses Technical Writers in PlayStation 3 - Event Marketer

Sony Europe Immerses Technical Writers in PlayStation 3 - Event Marketer
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Sony Europe Immerses Technical Writers in PlayStation 3

Brand: SONY
Agency: IMAGINATION
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2008
When Sony Europe wanted to get the word out about PlayStation 3, which just launched in Europe, and its Blu-ray Disc, SLR cameras and Bravia TVs, it tuned in to the ultimate word-of-mouth guys—journalists,…
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