Spray-Painted M&M's People Invade Times Square

Spray-Painted M&M's People Invade Times Square - Event Marketer

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Spray-Painted M&M’s People Invade Times Square

Case Study Details

Brand: MARS M&M'S

Agency: THINKWELL DESIGN & PRODUCTION BREAKWHITE LIGHT

Awards: EX AWARDS — BEST PRESS/MEDIA EVENT

Year: 2007

Time was, the sight of scantily clad people hanging out in Times Square wasn’t that big a deal. But with the district’s family-friendly cred firmly in place, and mid-December temperatures being what…

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