State Farm's Tiny Roadhouse Scores With Tailgaters

State Farm's Tiny Roadhouse Scores With Tailgaters - Event Marketer

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State Farm’s Tiny Roadhouse Scores With Tailgaters

Case Study Details

Brand: STATE FARM

Agency: TURTLE TRANSIT THE MARKETING ARM

Awards: EX AWARDS — BEST VEHICLE DESIGN

Year: 2017

State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders…

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