Target Back to College Shopping Event Gets High Marks

Target Back to College Shopping Event Gets High Marks - Event Marketer

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Target Back to College Shopping Event Gets High Marks

Case Study Details

Brand: TARGET

Agency: PERISCOPE

Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM

Year: 2009

To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there…

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