Target Drives On-Campus Buzz with QR Code Badges

Target Drives On-Campus Buzz with QR Code Badges - Event Marketer

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Target Drives On-Campus Buzz with QR Code Badges

Case Study Details

Brand: TARGET

Agency: PERISCOPE

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)

Year: 2013

To increase engagement at its Back to College After-Hours Shopping events, which targets college students across 68 American universities, Target this year added the Bullseye Badge, a QR-code driven program.…

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