Target Pop-Ups on Campuses with Personalized Interactions

Target Pop-Ups on Campuses with Personalized Interactions - Event Marketer

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Target Pop-Ups on Campuses with Personalized Interactions

Case Study Details

Brand: TARGET

Agency: PERISCOPE

Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Year: 2015

To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched…

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