UFC Live-Wires the City of Las Vegas During Fight Week

UFC Live-Wires the City of Las Vegas During Fight Week - Event Marketer

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UFC Live-Wires the City of Las Vegas During Fight Week

Case Study Details

Brand: UFC

Agency: THUZI

Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Year: 2015

Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take…

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