Univison's Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub - Event Marketer

Univison's Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub - Event Marketer
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Univison’s Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub

2020 EDTA Best Virtual Event_Univison_Bronze
Brand: UNIVISION
Agency: FIRST
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST VIRTUAL EVENT
Year: 2020
The Upfronts, even virtually, are crowded, so in its pivot Univision launched a month-long campaign to drive interest and registrations, which included mailing viewing kits and launching a digital hub…
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