Verizon Shines with a Social Media-Driven Light Show

Verizon Shines with a Social Media-Driven Light Show - Event Marketer

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Verizon Shines with a Social Media-Driven Light Show

Case Study Details

Brand: VERIZON

Agency: WASSERMAN MEDIA GROUP SOSO LIMITED

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF TWITTER

Year: 2014

To celebrate Super Bowl XLVIII and its NFL partnership, Verizon wanted to make a social media impact among football fans, both locally and nationally. Verizon’s key objective was to change its brand…

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