Verizon Translates Super Bowl Fan Votes into a Light Show

Verizon Translates Super Bowl Fan Votes into a Light Show - Event Marketer

Verizon Translates Super Bowl Fan Votes into a Light Show

Case Study Details

Brand: VERIZON

Agency: WASSERMAN

Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)

Year: 2015

The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful…

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