Visa Takes Olympics Fans Everywhere They Want to be

Visa Takes Olympics Fans Everywhere They Want to be - Event Marketer

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Visa Takes Olympics Fans Everywhere They Want to be

Case Study Details

Brand: VISA

Agency: MRY

Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)

Year: 2014

The 2014 Winter Olympics in Sochi, Russia, were a key moment for Visa. The brand wanted to reposition itself on the global stage and tell consumers through its sponsorship activations that the brand is…

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