Visa's RFID tech event scores with the audience - Event Marketer

Visa's RFID tech event scores with the audience - Event Marketer

Visa’s RFID tech event scores with the audience

edta-2018_best-combo-event-tech-b2c_bronze_visa
Brand: VISA
Agency: SHIRAZ CREATIVE TEXEL INITION GMR MARKETING
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2018
WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized…
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