Volvo's Construction Equipment Plays a Game of Hoops

Volvo's Construction Equipment Plays a Game of Hoops - Event Marketer

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Volvo’s Construction Equipment Plays a Game of Hoops

Case Study Details

Brand: VOLVO

Agency: MC2

Awards: EX AWARDS — BEST B-TO-B HOSPITALITY EVENT ELEMENT

Year: 2006

Volvo Construction Equipment North America took what could have just been a traditional hospitality event at the 2005 Conexpo-Con/Agg in Las Vegas and kicked it up a few notches with cheerleaders, live…

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