WaMu Sends 14,000 Teachers to a Broadway Show

WaMu Sends 14,000 Teachers to a Broadway Show - Event Marketer

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WaMu Sends 14,000 Teachers to a Broadway Show

Case Study Details

Brand: WASHINGTON MUTUAL

Agency: OPTS EVENTS

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2003

Washington Mutual was two-for-two this year, with another program from last fall’s New York City introduction. WaMu was communicating a free checking product through advertising to win the battle…

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