WestJet Christmas Miracle Hits Social Media High

WestJet Christmas Miracle Hits Social Media High - Event Marketer

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WestJet Christmas Miracle Hits Social Media High

Case Study Details

Brand: WESTJET

Agency: THE TAYLOR GROUP MOSAIC STUDIO M GLOBACORE

Awards: EX AWARDS — BEST P.R. STUNT

Year: 2014

So much more than a mere one-time stunt, this program turned a surprise and delight experience for 250 consumers into a social media sensation that exceeded all p.r., awareness and brand perception goals.…

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