Xbox Area One Road Show Drives Trial and Engagement

Xbox Area One Road Show Drives Trial and Engagement - Event Marketer

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Xbox Area One Road Show Drives Trial and Engagement

Case Study Details

Brand: XBOX

Agency: ENVY CREATE

Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)

Year: 2014

The Area One Road Show delivered a “rock band” style tour to key markets, bringing games and music to core gamer enthusiasts and social evangelists in a party-like atmosphere. There’s no better…

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