Zappos Gingerbread Man Leads Social Chase Activation

Zappos Gingerbread Man Leads Social Chase Activation - Event Marketer

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Zappos Gingerbread Man Leads Social Chase Activation

Case Study Details

Brand: ZAPPOS

Agency: MULLEN ALLIED EXPERIENTIAL

Awards: EX AWARDS — BEST USE OF SOCIAL MEDIA

Year: 2014

During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic…

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