Articles
College Marketing: Toyota Enlists Art Students To Launch Yaris
Toyota has "hired" 10 art-school classes to create launch campaigns for its new Yaris subcompact. Other brands have hired college classes to devise youth-focused marketing strategies but Toyota chose art school students because it's seeking credibility among "upbeat indie" consumers. Students are creating marketing and promotions campaigns to promote the 2007 Yaris. But the classes...
Sponsorship: Visa To Replace MasterCard As FIFA Partner
Following a long run with MasterCard as sponsor FIFA has signed rival Visa as the property's global payment card partner from 2007 through 2014. MasterCard's sponsorship runs through the end of the year.Michael Lynch Visa's senior vp-event and sports marketing told Buzz each of the company's international regions will help dictate how the partnership is...
Mobile Marketing: Dick’s Sporting Goods Launches First Tour
Dick's Sporting Goods has launched a 20-market mobile tour that features 10 tented activity areas focusing on outdoor sports.The Dick's Outdoor Adventure Tour—the company's first-ever mobile effort—features an 80-foot-by-120-foot setup with activities ranging from a lure demonstration tank to a paddling pool where consumers can test out kayaks. In addition to the tents the 53-foot...
Guerrilla Marketing: FreshDirect Rolls To Moms
A new guerrilla campaign is helping online gourmet grocer FreshDirect play up its consumers' on-the-go lifestyles as the grocer enters new markets in New Jersey and Long Island; the company is also hitting Manhattan in an effort to keep the brand's buzz going there. A team of eight rollerbladers wearing bright orange branded sweatshirts and...