Articles
Integrated Campaigns: JetBlue Lets Consumers Speak
JetBlue Airways' latest event marketing initiative a live extension of the carrier's new "Sincerely JetBlue" ad campaign gives customers a chance to talk back to the airline about their experiences. The airline created a booth in which consumers can record a video message about their flight experiences and is taking the setup to high-traffic locations...
Tours: Kashi Kicks Off Day of Change in San Diego
Natural foods manufacturer Kashi last week kicked off a seven-month tour at the Earth Fair in San Diego's Balboa Park. The tour will make stops at natural food retailers as well as local fairs festivals and other consumer events in 14 cities. Consumers stopping by the Day of Change tour can check out tents...
Live Translations: ‘Cars’ Brings Animated Road Trip To Life
Two of the stars of the latest Disney/Pixar feature "Cars" are headlining a mobile tour. The animated movie is about a summer road trip down Route 66. "We thought the best way to get the word out was to take [the cars] on the road like the movie " Dave Wong Buena Vista Pictures' vp-national...
Customized Events: Audi Tailors Ride-And-Drive To Attendee Preferences
Audi of America is promoting its new Q7 SUV with "Streets of Tomorrow " a ride-and-drive tour that includes lifestyle demonstrations tailored to each attendee's interests. The events kicked off Saturday at Belmont Park in Elmont NY and the Four Seasons Aviara Resort in San Diego. Participants entering the venues are greeted by a concierge...