Articles
Street Marketing: Zone Labs Uses Wallet Drop To Tout Security
Zone Labs an Internet security software manufacturer just “strategically lost” 5 000 wallets on the streets of San Francisco to raise awareness of online identity theft and promote its product as a solution. Wallets contained collateral directing consumers to report their find at a custom web site; everyone who did was entered in a...
Word To Your CEO: Exelon Exec Causes Flap At Tut Exhibit
Is it possible for ceos to show a little too much love for the events they sponsor? Apparently the answer is yes and the top boss of Exelon found out the hard way. Exelon is sponsoring the seven-month run at Chicago ’s Field Museum of “Tutankhamun and the Golden Age of the Pharaohs ”...
Mobile Marketing: All Spins Through Manhattan
Unilever’s all laundry detergent ended a two-week single-market mobile campaign aimed at driving home a key product attribute. The exteriors of the two “small & mighty Clothes Buses” were covered with 32 loads of shirts pants pjs and socks. The message: One container of all can tackle an awful lot of laundry.
Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal
Procter & Gamble’s Gillette Venus women’s razor brand used a press event at New York City ’s Radio City Music Hall to announce that Mariah Carey would front the brand’s fourth annual Legs of a Goddess contest. The brand picked the venue because “ Radio City Music Hall ’s natural association with legs via...