Articles
Cause Marketing: Panasonic’s Oxyride Underwrites Bunny Neutering
Panasonic’s Oxyride brand took a not-so-subtle swipe at competitor Energizer with its Neuter Your Bunny campaign funding the procedure for five rabbits at a New York City veterinarian’s office on June 15. The brand worked with the House Rabbit Society for the initiative seeking out bunny owners on web sites such as craigslist.org to...
Branded Entertainment: Meow Mix Takes House To The Airwaves
Meow Mix has taken the concept of its 2005 pop-up store a step further and is dipping its paws into branded content with a weekly reality show airing Fridays on Animal Planet. In “The Meow Mix House ” 10 cats from shelters around the country are competing for two faux “executive jobs” at Meow...
Sponsorship: Verizon Wireless Calls On Dew Tour
With its new sponsorship of the Dew Action Sports Tour Verizon Wireless continues to add live marketing efforts to support its V Cast video and music service. As part of the two-year deal the brand will be the presenting sponsor of Dew Tour Music the concerts that take place in the events’ sponsors village. ...
Nightlife Marketing: Honda Puts New Ride In Front Of Concertgoers
American Honda Motor Company has partnered with the House of Blues to promote its Fit subcompact in a multipronged campaign. An auction sweepstakes and in-club events will round out the initiative. Nine House of Blues venues are holding three “Fit In The House” nights each throughout June. A musical artist who appeals to the...