Articles
Event Tours: Mondavi Takes Winery Experience On The Road
Robert Mondavi Private Selection is bringing the California wine country experience to cities across the country with a tour designed to educate consumers both about wine in general and Mondavi products specifically.
Product Launches: Lumene Stages Orange Carpet Premieres
Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with a sampling effort at high-traffic areas and CVS/pharmacy stores in Boston New York City and Philadelphia. The events called Orange Carpet Premieres play to the appearance of Radiant C Beauty Drops—an anti-aging skin treatment enclosed in bright orange capsules.
Media Stunts: Dr Pepper Makes Music Reality Show In A Bubble
Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on New York City’s Pier 54 and giving consumers all-angle access while the band records its next album. Beginning on May 24 all five band members will live in the 2 000-square-foot see-through bachelor pad and recording studio for six weeks....
Mobile Events: NBC Connects With Today Through Roving Studio
The Today Show’s eighth annual “Where in the World is Matt Lauer?” series got a boost in viewership this year thanks in part to a new integrated campaign that leveraged the web a user-generated video contest and a mobile studio.