Articles
Activation: Hampton’s Black Family Reunion Sponsorship Nets Results
More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
Live Extensions: Macy’s Takes Thanksgiving Parade On Tour
The Macy’s Thanksgiving Day Parade is seen live by three million people in New York City and tens of millions more on TV each year. But the retailer just launched a mobile marketing initiative that for the first time will give people outside of the Big Apple a chance to interact with elements of the...
Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal
General Motors was pleased enough with Cadillac’s year-old sponsorship of the Phipps Plaza shopping mall in Atlanta that it renewed that deal and added a new one—this time aligning Cadillac Hummer and Saab with the Town Center at Boca Raton.
Youth Marketing: Publisher Puts Purple Porta-potty On The Road
In lieu of the standard author’s book tour Scholastic is taking a themed environment on the road to celebrate the release of the latest installment of the popular Captain Underpants children’s book series. The tour hits bookstores schools libraries and book fairs through the end of October.